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From Horror to Football

In Brazil, Space Channel is best known for its horror films and series.
But in 2014, Turner Broadcasting System acquired the football interactive channel
"Esporte Interativo", and became owner of a vast football content to be explored.
As Esporte Interativo was, back then, online-only, Turner decided to explore its football
content through one of its pay-tv channel, and they chose Space channel based
on a simple insight: both horror and football bring out extreme emotions.

 

A series of thematic posters
helped to spread the campaign.

 
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